They're the same pressures. They just manifest differently.
I reject the individualist West vs. collectivist Orient dichotomy. I think it's a foolish assumption that leads to many false conclusions. While there is some truth to the observation that Westerners are more likely to complain when they feel their rights
have been violated, such observations are quite limited. In actual social practice, it means that Westerners are expected to pay more attention to one another's rights and boundaries. There is are expectations of conscientiousness that must be maintained in
Western culture which simply would not be practical in most of Asia because of population density issues.
Foucalt's panopticon comes to mind.
What's more is that even those Westerners who are free to do whatever, man are not entirely rejecting the concept of 面子. Actually, playing facelessness is just a kind of mask. They're actually pretending not to care what other people think in order
to enhance their status, prestige, and reputation in other ways, or with different audiences. It's not just an individualist attitude; courage, honesty, straightforwardness are valued highly in
On one hand, Westerners must be very careful not to trespass on other people's rights, but then they're also expected to act like they're doing this in a naturally cool manner without actually thinking about it.
And don't even get me started on the additional pressures imposed by religion.