As we have suggested several times before, you need to start utilizing the official VICS group to promote and publicize your club -- not the forums.
In doing so, you will be able to directly communicate with the members -- numbering over 1400 and counting -- who enjoy VICS and would like to be updated on events, news, promotions and other other news related to the club.
Until you start doing that, you will continue to receive criticism and spend time defending VICS from community members who do not have an interest in the club, which to me, seems like an inefficient and wasteful use of your time.
Here is the group: http://weliveinbeijing.com/groups/group.rails?gid=41
Should you require a tutorial on how to use this group, feel free to contact me or the other WLIB team members and we'll be happy to educate you on how it works.
Let me know if you have any additional questions.