Discussion » Feedback & Suggestions » Make money on...

  • Sheryl Zhong
    Sheryl Zhong wrote:
    per engagement guys
    I've noticed that this site is almost ad free, so charge those bastards who keep posting for 'jobs/goods/accommodation' on the forum, on per page impression/reply/sale

    Or delete them altogether, god digital media planning buying is making me insane
  • Ole-Marius
    Ole-Marius wrote:
    Working on tree things to solve this.

    1) Better forum admin functionality
    2) Expand the marketplace with goods/jobs section
    3) Ad system for buying ads will be integrated on events, properties, jobs etc.
  • 哎呀
    哎呀 wrote:
    "3) Ad system for buying ads will be integrated on events, properties, jobs etc"

    Ole, are you kidding? Do you know Chinese commercial rule? (as follows)

    "If I sell this product, you sell the same;

    If I sell cheaper; you sell free;

    If you'll die, you want me to die with you!"

    If you start to charge people money, they just say good-bye to this website cause there will be so many similar completely free websites eagerly waiting for their coming.

    Sorry to scare you, still not totally recovered from Halloween...



  • Mathew Abisai
    Mathew Abisai wrote:
    Swallow the blade if u cant take it anymore
  • Kent Løset
    Kent Løset wrote:
    We wont charge members. Ole is talking about promoters :-) If they want to get their event a bit more visible on our site, they will get a number of options that does just that. But of course, if they don't wanna pay - they can post their event for free like anyone else =)
  • Pete DeMola
    Pete DeMola wrote:
    How we generate income isn't really a ripe topic for public discussion (for the record, we work with European clients on tech projects, as well work with local businesses with our Delivery Service) but we absolutely don't sell our email and demographic data base to third parties.
  • Adnan Jabbar
    Adnan Jabbar wrote:
    Well you want us to sell the data to the third parties like Xiaonei sold it's shit to a japanese company what happened .. humm let me think yeah people lost trust and they started loosing members base. Well if we do the same thing of just selling the demographics / mailing list we will lose members trust i guess that is the only thing which we don't want to do ... right :P
    i mean seriously would anyone like having VIAGRA ads in their inbox :P .. i am afraid not .. thank god i still rely on natural energy :P .. roflol ! otherwise i would have definatly thought about it :P ... get joakim here :P !
  • 哎呀
    哎呀 wrote:
    Thinking about there are 1.3 billion people in this land, it's not that hard to have more than 100,000 members for a social website.

    We all know it's not easy to generate revenue for digital business, even though you are as big as Facebook, Twitter, or as 淘宝Tao Bao ( the biggest online shopping website of China), 当当 Dang Dang ( The biggest books and audio&video website of China), 京东商城 Jing Dong Shang Cheng (The biggest electric appliances website of China).

    None of them can make money or make decent money.

    People are just getting a bad habit : Everything on internet should be free.

    Chinese customers are not that faithful. They care more about the price than service at least at present.

    So, there's a far more difficult way ahead of you guys...

    And give you my best wishes!


  • 哎呀
    哎呀 wrote:
    Sheryl said

    "Facebook makes SHIT loads, I'm not joking, SHIT SHIT loads through advertising and selling app space to third party developers"

    I don't have enough time to do a good search, but here's an article which could disclose some information about facebook current financial situation.

    http://edition.cnn.com/2009/TECH/09/16/facebook.profit/index.html

    Some quotations from this article:

    "The social networking site, while popular with its exploding user base, has struggled to turn a profit.

    But Zuckerberg said the company became profitable last quarter, beating its goal of getting out of the red by the end of 2010."

    Now we can see Facebook, which was founded in February, 2004, finally started to make some money from the seconed quarter of 2009.

    Facebook could probably make loads loads of money, but not for the time being, maybe in the near future if they could keep creative and no other innovative social websites catch on.

    Now just back to China, cause this website's name is "we live in Beijing".

    Chinese website users are very different compared to other countries. They could download movies, music, books from website totally for free ( mainly because the government is so weak against piracy) So they just get used to pay nothing when they are enjoying service from websites.

    Some Chinese websites have been working for several years and accumulated hundreds millions users, but as long as they began to charge users'money, they all walked away overnight.

    Ok, if it's not possible to charge users'money, then the only way left is from advertisement. jobs, properties, events, there's many free Chinese websites to offer same service, why would they pay the money here? plus how much they could afford to pay? Many events are just events, they don't make money by themselves; Clubs and Bars could possibly share their revenue with you. But most of them are also struggling because of fierce competition, you can't expect too much from them.

    You need to pay for the servers, the office rent, the maintainance, the salary, and that's not a small amount.

    How to make balance? How to cover the cost?

    It's not impossible to generate profit; it's just very hard.

    I've said too much about this sensitive issue. Hope you Norwegian guys don't hate me. I could be wrong. I could be completely wrong. And I hope you will prove me wrong using your creativity and talent one day!





  • 叮噹叔叔 (令狐叮噹)
    ...

    The wonderful use of financial words ... profit Vs revenue ... increasing revenue does not necessarily mean making profit ...

    Even though this site is called "we live in Beijing", and the server is in China now, it is not a Chinese (or China) dedicated web site, so it has to consider the piracy law outside China as well as the liability within China to remain unblocked, hence, running upstream against many things ... but at the end, it needs to make money from something, and charging for advertisement might be one source ...

    Per Maria's words ... three examples are QQ Tencent, Kai Xin Wang and Ren Ren Wang (previously known as Xiao Nei Wang):

    QQ Tencent is certainly making profit, from advertisement as well as "QQ coins", which can be purchase with real RMB and then the users can "pay" to modify their QQ home page as well as other goodies ...

    The latter two are not making profit, as I know, though revenue are on the way UP, however, Kai Xin Wang is now charging some of its goodies like QQ, but not everyone is paying, as for Xiao Nei, I think it is still free ...

    So, as a SN site, WLIB is still in its infancy, and until it has enough support and/or user base, charging users might not be a good idea ...
  • 哎呀
    哎呀 wrote:
    Sheryl:

    "Facebook is making shit loads (hence turning profit, thank you for confirming my point) "

    No, I mean Facebook is just turning profit after more than five years' struggling, but " loads of money"? not yet. ( Although it depends on the criteria for "load money" from different people)

    Anyway, I'm just trying to describe the current situation of all Chinese social network websites. And it's not optimistic.

    And for "sooner or later businesses would put pressure on the government to tighten legislations and implement sanctions and clean up the web, "

    I hope I could see that in China, hopefully sooner not later... but still not optimistic.

  • Pavoir Sponse
    Pavoir Sponse wrote:
    surely the idea is to continue to have the services free as currently. This will in turn lead to a massive user base and then you can whack seperate adds on and charge for them.

    Good use of the Guardian Sheryl... Undoubtedly the worlds second best news source
  • 哎呀
    哎呀 wrote:
    Sheryl:

    "If Facebook was ever 'struggling' there would be no websites left on earth."

    I do think Facebook has struggled to turn a profit. and so does CNN.

    "The social networking site, while popular with its exploding user base, has struggled to turn a profit." ( from the same article I quote above)

    And it's not just Facebook struggling,

    "Friends Reunited, pioneers of social networking in the UK, is rumoured to be going up for sale for £20 million. A fraction of the £175 million ITV paid for it three years ago. "
    ( Ok, this time I use BBC http://news.bbc.co.uk/2/hi/technology/7914351.stm)

    "if you jump out of the China circle and look at worldwide Internet browsing habit, you would understand what I mean by 'shit loads'."

    Yes, I do jump out of the China. I have my facebook account long time ago and I know how popular it is. But the truth is, Facebook is no doubt a world famous company and no doubt just starting to generate profit.

    "Social network would ALWAYS be in red in the first few years, because they can't attract any advertisers as their audience base is too small."

    Facebook has got it out of red after announcing reaching 300 million users. So do you think Facebook couldn't have any profit before is because their audience base is too small like only for example 200 million users?

    I think most social networks can't make a good money, not simply because their users base is not big enough to attract advertisers. It's mainly because they couldn't find proper ways to generate money.

    Personally I have some pessimistic thoughts about this website (just pay attention to how many new comers join in everyday), but I really don't want to write into details here.

    I'm not saying all social networks will die tomorrow; just want to focus that it's gonna be a very hard way to survive and being prosporus including " we live in Beijing".

    Keeping creative is the only way to win this tough war.











  • 哎呀
    哎呀 wrote:
    Sheryl:
    Facebook never lacks of money because there are many investors pour their money into the future of this company. I want to make it clear again: I never think Facebook or Mark Zuckerberg is struggling for acquiring money from outside. I just think they have been trying all kinds of ways to make profit and it's not that easy so far. (hopefully in the future?)

    "They can't turn profit for so long because they are greedy and want to be the biggest."

    Disagree. They can't turn profit for so long mainly because they can't find proper ways to make it. It's difficult to draw the line on what personal information advertisers have access to. The safety and privacy of user data is a controversial issue. Facebook tweaked its terms of service several months ago, causing a huge backlash from members. Days later, it bowed to pressure and changed them back again and have now handed over the way it handles personal data over to its users. How to add advertisements smartly and at the same time do not offend the users is a very dilemma situation.

    "Have you heard of a game called Farmville? It has 63.3m users via Facebook, and people actually spend REAL money on it building their farms"

    Yes, I do know this game. It's also very very popular in China cause Kaixin001 (Chinese Facebook and now it's the most famous social network of China ) copied this game and run it in its website. By the way, this Chinese website, which now has more than 60 million users and 200,000 new comers everyday, copied all main functions of Facebook including "Display advertising, behavioural targeting, setting up fan pages for Brands, organise events for brand engagements, 3rd party apps development and advertising space within apps; virtual cashback; viral games/video etc etc", still hasn't seen any profit.

    "Look at how many people join this every day is one thing, but how many page per visit (engagement) and how many actually return to this site altogether, is another"

    I mentioned "how many people join in this website everyday", because I think it's perfectly showing whether it's popular in China or not. And popularity is a very important factor for success of a social network, I think, and perhaps you also think?

    Sheryl, I'm not a fortuneteller and I'm not that stubborn to insist that all I said here is totally true. Like I mentioned in one of my posts above: I could be wrong. I could be completely wrong. And I hope most social networks like Facebook, Kaixin001, or "we live in Beijing" will prove me wrong in near future.

    I bless them.
  • 叮噹叔叔 (令狐叮噹)
    ...

    Hahaha ... haven't I said that already?

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